How Explainer Videos can Help Improve Your Car Sales

An Explainer video is a short video that focuses on explaining your business in a simple and compelling way. It uses evocative language and interesting visuals that attract viewers.

Explainer videos are not only used for advertising but also for building car dealership brand awareness, engaging with audience segments, simplifying complicated messages, nurturing leads, and many more. 

Here are some uses for explainer videos in improving car sales.

1. Explainer video in Brand Awareness

To build your car dealership’s brand awareness, you need to evoke emotions and explainer videos can come in handy.

These videos can be used to showcase your dealer brand and its culture by adding fun-at-work episodes in your car dealer website blog.

2. Explainer video in Engaging with Viewers

To engage with your viewers, you need to share content that they are interested in.

You can try a few ‘how-to’ videos that compel them to contact you for further information. 

3. Explainer video in simplifying Sophisticated Messages

Explainer videos help in simplifying complex messages into concise and clear visual content which helps consumers understand and grasp better.

For instance, the benefits of buying a particular car over others can be easily explained using video, which leads to improved car sales.

4. Explainer video in Nurturing Leads

Focus on common concerns which prospects face when looking for a car dealership, and explain how you help them resolve these issues.  

You can showcase instances of other happy customers  to nurture these leads.

5. Explainer video in Customer Retention

The relationship with your customers does not end after selling a car.

Ensure to post regular videos including car-care tips, new dealers on accessories, service offers, etc. to engage themand draw them back to your car dealership. 

6. Explainer video in Advertising

The explainer video is one of the best marketing tools that you can imagine. Cars are predominantly visual products, and videos can capture them in all their elegance.

Meanwhile, you can explain how various features in the car works, what is advantage of buying the car, and more.

7. Explainer video in Demonstrating Products and Services

These explainer videos can be used to demonstrate product features and showcase trim levels, etc. effectively. It helps consumers to quickly understand the feature-price advantage without having to read the whole instruction manual, and is a great up-sell tool.

For more information on the Explainer Videos and how it improves your car sales, Contact Us.